Client: Pueblo Dorado
Industry: Real Estate
Location: Mexico
Partnership Duration: Since 2015

Challenge

Pueblo Dorado sought to position itself as a premier real estate offering, attract potential buyers, and increase the land’s value in the short term.

Solution

Sonar developed a comprehensive marketing strategy to introduce and grow the Pueblo Dorado brand. This strategy included brand development, effective targeted campaigns, and public relations.

Results

By positioning the residential complex as the #1 top-tier reference real estate option in the market, the land developer was able to increase the land’s price by 30% within just two years, thanks to Sonar’s strategic marketing efforts, the highly effective participation of the sales team, and other favorable market factors.