The U.S. Hispanic population, currently 19% of the total country’s population, is projected to increase to 27% by 2060.

Recognizing this significant growth, Sonar partnered with World Wildlife Fund (WWF) to contribute to the development of an outreach strategy tailored to this demographic. This strategy included creating a dedicated Spanish-language website, DescubreWWF.org, among multiple communication tools.

Within a few years of its launch, the website surpassed an impressive 2.2 million pageviews last year.

Additionally, numerous pages of DescubreWWF.org consistently rank within the top 2 positions on Google, further amplifying its impact and reach.